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Pace Solutions

LANDING PAGE UI

UI Design

Design Thinking

Website Design

Multi-Faceted Excellence: Crafting an Intuitive Website for Services Offering IT, Security, and Power Solutions.

PLATFORM

Accessible from any media, Desktop, Mobile, Tablet etc

ROLE

UI Design, Responsive Design

TOOLS

Figma, Photoshop, Google Meet, Paper & Pencil

Overview

Pace Solutions Embarks a digital journey where there is a need of seamlessly amalgamated innovation and functionality to create an immersive online platform for a versatile corporate services provider. From intuitive IT solutions to robust security services and power cable solutions, the website delivers a cohesive user experience, elevating the client's digital presence and accessibility

Challenges

The client contacted us with specific requests to create a simple website which in turn, will allow them to increase customer engagement.

One of the most significant pain points of their old website was the complicated customer path and explore services.

Design Process

DISCOVERY

DEFINITION

Competitor's Analysis

Wireframing

Whiteboarding

Prototyping

User Flow & IA

Style Guide

UI Design

Development

Logos
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Typography
ROBOTO

(For Headings)

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POPPINS

(For Body text)

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Heading

ROBOTO EXTRABOLD & THIN

46 PX

POPPINS LIGHT

Body Text

16 PX

Sub Heading

ROBOTO SEMIBOLD

38 PX

Comprehensive Research

After analyzing competitors and business areas, it turned out that almost every one of them had a clear and understandable site structure, but lacked some catchy finishing touch.

With the client's approval, we have adopted a minimalist concept using modern illustrations and added a pinch of spicy details to get ahead of the competition.

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Grid System
Desktop Version
Mobile  Version
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Color Palette

The color palette, inspired by a harmonious blend of cool blues and energetic other shades of blues and keeping white in the background reflects a sense of reliability and freshness. It establishes a visual identity for the Pace Solutions platform, instilling trust and a connection with users seeking dependable utility services. 

 

 BLUE
Hex Code     0A25CA
VIOLET
Hex Code     6270C5
CHARCOAL BLACK
Hex Code     222222
 LIGHT BLUE
Hex Code     A8C8F6
Illustrations

Elevating the user experience with a touch of visual delight, I integrated vibrant illustrations throughout the website design, adding a dynamic and engaging layer to the user interface. These bespoke illustrations not only enhance the aesthetic appeal but also serve as intuitive visual cues, enhancing user navigation and connection with the diverse range of services offered.

 

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Future Steps

Here are our future plans for the homepage.

 

Continue To Convert Visitors To Sign In And Be A Member
Looking ahead, we're laying the groundwork for a more connected and interactive community. By signing in and becoming a member, you'll be at the forefront of all the innovations we're planning. Stay tuned for enhancements, exclusive member benefits, and a world of new possibilities on our platform.
To Maintain And Update The Home Page
In our roadmap for the future, we are committed to making our homepage a dynamic gateway. Expect regular updates with fresher visuals, streamlined content, and more intuitive user journeys. We're exploring cutting-edge tech integrations and interactive features to ensure our homepage isn't just a starting point with an evolving experience.

I really enjoyed the process from ideation, visual design, meetings to development of this project. Couldn't have done so without the amazing team!

Thank you for reading through! Hope you enjoyed learning about my design and thought process. :)

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